THE PIANO GUYS
Global YouTube sensation, THE PIANO GUYS, returned to Singapore on Tuesday, September 25, 2018 at The Star Theatre, The Star Performing Arts Centre. They will be performing their trademark classical renditions of today’s pop hits.
What do you get when you mix up a marketing genius that does video, a studio engineer that writes music, a pianist that had a successful solo career, and a cellist that does pretty much everything? The Piano Guys: a miraculous meeting of “guys” with the same intrinsic purpose – to make a positive impact in the lives of people all over the world through music videos.
The Piano Guys – Steven Sharp Nelson, Jon Schmidt, Al Van der Beek and Paul Anderson – became an online sensation by way of their immensely successful series of strikingly original self-made music videos, which have far surpassed 1 billion views and garnered 6 million subscribers on YouTube. They’ve made over 50 music videos since 2011, including their breakout hit, an innovative multi-handed version of One Direction’s “What Makes You Beautiful” and a gorgeous reinvention of the hit song “Let It Go” from Disney’s Frozen. Christmas Together is the Utah-based classical-pop group’s seventh major label album on Portrait/Sony Music Masterworks, following: Wonders, The Piano Guys, The Piano Guys 2, A Family Christmas, The Piano Guys – Live! and Uncharted.
The group originated as a social media strategy for Anderson's piano store, The Piano Guys, in St. George, Utah. Anderson was acquainted with Schmidt, a locally notable pianist who often came in to practice on the pianos when he was in town. In 2009, Anderson saw a music video that Schmidt had uploaded to YouTube, "Love Story Meets Viva la Vida" – a musical blend of the Taylor Swift country pop version and Coldplay's Baroque pop song "Viva la Vida", which Schmidt performed with Nelson on cello. That video logged more than one million hits. Anderson asked the musicians to do more videos that he would professionally film and upload to his store's Facebook and YouTube pages to promote his store. Nelson brought his neighbour, van der Beek, a songwriter and music arranger, onto the team. Tel Stewart initially assisted with video production.
While the first few videos did not make much of an impact, "Michael Meets Mozart" (2010) gained a respectable showing after Schmidt invited the nearly 30,000 people on his fan mailing list "to watch it and share it". In June 2011 the group won the "Most Up-and-Coming Channel" award in the YouTube "On the Rise" contest, which brought 25,000 new subscribers to their channel. In 2011 and 2012, the group uploaded a new music video every week to two weeks, attracting thousands of new viewers each time. Meanwhile, The Piano Guys store did not register any piano sales from two years of posting videos, and closed in March 2012.
‘The Piano Guys’, ‘The Piano Guys 2’, ‘A Family Christmas’, ‘Wonders’, ‘Uncharted’, and ‘Christmas Together’, each reached number one on the Billboard Classical Albums and New Age Albums charts.
The Piano Guys’ story is a miracle. Their mission will always be to produce music videos that inspire, uplift, and make the world a better place. If we can make a positive impact in even one person’s life it has all been worth it to us.
REVIEWS FROM THE PIANO GUYS’ PAST SHOW IN SINGAPORE:
“The Piano Guys pretty much charmed the socks off the 4,500 Singaporeans who came down for an evening full of smiles and laughter.” - Bandwagon Asia
“If you did not smile, laugh, cry, clap in rhythm or throw up your hands in pure pleasure, thy name is Ebenezer Scrooge.” - Straits Times